Description
LOCATION
This role is fully remote, and we enthusiastically welcome applications from talented individuals based in the UK and any of the European Economic Area (EEA) countries. If you're passionate about Marketing and the Crypto industry, ready to collaborate in a virtual environment, and thrive in a diverse, international setting, we invite you to apply and be part of our innovative journey. Embrace the freedom to work from anywhere while contributing to our shared success!
ABOUT US
We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme.
Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.
We must be doing something right, because more than 5 million people across 130 countries are helping to change the world by using Wirex.
Are you part of the digital money movement? Do you want to change the way people think about money, forever? If your skills fit our vision and you want to join a company that’s really going place.
OVERALL ROLE PUPROSE
We are looking for an experienced SEO Manager to lead our search engine optimization efforts and drive organic growth for Wirex. The ideal candidate will have a strong background in SEO strategy, technical optimization, and content marketing. As an SEO Manager, you will play a crucial role in increasing our online visibility, driving traffic to our digital platforms, and optimizing our website for search engines.
RESPONSIBILITIES OF THE ROLE
Develop and Execute SEO Strategies
- Formulate and implement comprehensive SEO strategies to improve the organic search performance of Wirex's digital assets.
- Stay updated on industry trends and algorithm changes to ensure the continuous optimization of our SEO efforts.
On-Page SEO Mastery
- Conduct thorough website audits to identify and address technical SEO issues.
- Collaborate with the development team to implement SEO best practices and ensure optimal website performance.
Keyword-Centric Content Planning
- Conduct thorough keyword research to identify opportunities and trends, guiding content creation that resonates with our target audience.
- Integrate keyword insights into the content planning process to maximize organic search visibility and engagement.
Content Strategy Leadership
- Take a lead role in developing and executing a comprehensive content strategy with a primary focus on SEO-driven initiatives.
- Collaborate closely with content creators within the team to align editorial calendars, ensuring that content creation is guided by SEO best practices and keyword strategies.
Link Building
- Develop and execute a robust link-building strategy to enhance the authority and credibility of Wirex's digital properties.
- Identify and pursue high-quality backlink opportunities.
Monitoring and Reporting
- Use industry-standard tools to monitor and analyse website performance, keyword rankings, and competitor activities.
- Provide regular reports on SEO performance, highlighting key metrics and areas for improvement.
Collaboration
- Collaborate with cross-functional teams, including marketing, design, and development, to integrate SEO best practices into various aspects of the business.
REQUIREMENTS OF THE ROLE
- Proven experience in product marketing, preferably in the fintech or financial services sector.
- Strong understanding of financial products and services.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Analytical mindset with a data-driven approach to decision-making.
- Familiarity with digital marketing channels and tools.
EDUCATION & EXPERIENCE
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- Proven experience as an SEO Manager with a strong emphasis on content strategy and optimisation.
- Exceptional understanding of content optimization, keyword research, and on-page SEO.
- Proficiency in using SEO tools and analytics platforms.
- Creative mindset with a strategic approach to content creation.
- Strong interpersonal and communication skills.
BENEFITS
- Enhanced annual leave + Bank Holidays
- 1 paid day off to celebrate your Birthday each year
- 1 paid day off to celebrate your service anniversary each year
- Paid Charity Day
- Flexible working hours and remote working
- Annual Training Allowance
- Annual Performance Bonus Pay
- Extensive opportunity to grow your career at an innovative FinTech
This role is fully remote, and we enthusiastically welcome applications from talented individuals based in the UK and any of the European Economic Area (EEA) countries. If you're passionate about Marketing and the Crypto industry, ready to collaborate in a virtual environment, and thrive in a diverse, international setting, we invite you to apply and be part of our innovative journey. Embrace the freedom to work from anywhere while contributing to our shared success!
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