Description
We are seeking a dynamic and experienced Marketing Manager to join our lean and impactful team at Voltron Data. This role is crucial in driving our social media presence, managing paid media campaigns, activating demand generation strategies, and handling communications. You will play a key role in shaping our voice, building our community, and enhancing our brand's visibility.
Why work at Voltron Data?
- We are Going for Impact: We are a Series A, venture-backed startup assembling a global team to build a new foundation for data analytics with Apache Arrow. This foundation will usher in a wave of innovation in data processing that can take full advantage of the speed and efficiency offered by modern hardware.
- We are Committed to Bridging Open Source Communities: We are a collection of open source maintainers who have been driving open source ecosystems over the last 15 years, particularly in the C++, Python, and R programming ecosystems.
- We are Building a Diverse, Inclusive Company: We are creating a representative, equitable, and respectful workplace that prioritizes employee growth. Everyone at Voltron Data is bought into the company’s success; all voices are critical to shaping the organization’s future.
What You Get to Do Every Day (Key Responsibilities)
- Develop, implement, and manage comprehensive social media strategies, ensuring alignment with overall marketing goals and continuous adaptation to changing trends and audience preferences.
- Oversee daily operations of social media channels, including content planning, development, and engagement to foster a growing and engaged digital community.
- Strategize, execute, and optimize paid media campaigns across various platforms, focusing on both the creative and analytical aspects to maximize ROI.
- Design and implement demand generation campaigns, ensuring they are seamlessly integrated across channels for maximum effectiveness and aligned with broader marketing objectives.
- Support company communications, crafting both internal and external messaging, including press releases, public relations, newsletters, and investor communications.
- Support company communications by helping craft both internal and external messaging, including press releases, public relations, and investor communications.
- Actively participate in content production, overseeing its distribution and promotion across suitable channels to maintain a consistent and engaging brand voice and presence.
- Assist with influencer relations efforts, identifying potential collaborators, managing ongoing relationships, and integrating influencer activities into broader marketing campaigns.
- Provide dynamic and collaborative support to the marketing team, playing a key role in various initiatives such as events, field marketing, and marketing operations, sharing expertise, and contributing to a cohesive team environment.
What You Bring to the Role (Qualifications)
- Proven experience in managing social media channels and growing digital communities.
- Strong skills in copywriting and copyediting, particularly in a technical context.
- Experience in managing paid media campaigns and leveraging marketing analytics.
- Proficiency in analyzing campaign performance data to inform strategy adjustments.
- Ability to develop and execute cross-channel marketing campaign strategies.
- Excellent verbal and written communication skills for effective internal and external communications
- Expertise in influencer relations within a B2B environment.
- Ability to develop comprehensive marketing strategies that encompass all aspects of the role, from social media to demand generation.
- Experience in managing multiple marketing projects simultaneously, ensuring timely delivery and quality output.
- Familiarity with martech tools and a willingness to learn new technologies.
- Background in B2B technology, with deeper tech knowledge being a plus.
Nice to Haves:
- Generalist experience across the full marketing lifecycle.
- Multilingual abilities in English and Spanish
- Experience collaborating with or supporting: partner marketing, product marketing, sales, business development, developer relations
US Compensation
The salary range for this role is between $120,000-$170,000. We have a global market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the exact base pay will vary based on factors such as actual work location, skills and experience of the candidate. This position may also be eligible for additional incentives such as equity awards, short-term incentives, or sales compensation.
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