Product Marketer

The opportunity

We’re looking for a dynamic and results-driven Product Marketer to join our team at Chord, a leading Customer Data Platform for modern commerce brands. You’ll join a growing team that is building a platform to empower modern and omnichannel brands with smart technology, unique customer experiences, and insightful data.

As a Product Marketer, you will play a pivotal role in shaping the success of our product by developing and executing strategic marketing initiatives. You will collaborate closely with cross-functional teams to drive product awareness, generate leads, and support the sales process. The ideal candidate is passionate about technology, possesses strong communication skills, and thrives in a fast-paced environment.

Chord offers advanced data and ecommerce infrastructure for modern brands that want to have cutting-edge technology and unified data without a large engineering team. We like to think of our product as the tech engine for high-velocity growth. Backed by top investors, Chord is a SaaS company led by industry veterans, and we’re seeking smart, focused, creative talent to help us realize our vision. In this role you will report to the Director of Marketing, and you will work closely with cross-functional teams such as Sales, Product, and Customer Success.

Our company is proudly remote-first, distributed across North America.

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As a Product Marketer, you will:

• Develop compelling and informative content such as blog posts, whitepapers, case studies, videos, and webinars to showcase the value proposition of our Customer Data Platform.
• Collaborate with the marketing team to create content that aligns with the buyer's journey and addresses key pain points of our target audience.
• Ensure consistency in messaging and branding across all content channels. 
• Create sales collateral, presentations, and product documentation to enable the sales team to effectively communicate the value of our solutions to prospects and customers.
• Develop sales tools and resources to support the sales process, including product demos, FAQs, and competitive battlecards.
• Conduct market research to identify industry trends, competitive landscape, and customer needs.
• Analyze customer feedback, usage data, and market insights to inform product positioning, messaging, and feature prioritization.
• Monitor competitor activity and market dynamics to identify opportunities and threats, and make recommendations for strategic adjustments.
• Plan and execute go-to-market strategies for new product launches, feature releases, and updates.
• Coordinate cross-functional efforts to ensure successful product launches, including marketing, sales, product management, and customer success teams.
• Develop messaging and positioning that differentiates our product in the market and resonates with our target audience.
• Collaborate with the marketing team to develop integrated marketing campaigns that drive awareness, engagement, and demand generation.
• Identify opportunities for targeted marketing initiatives based on segmentation, industry verticals, and customer personas.
• Develop and refine the product messaging and positioning to effectively communicate the value proposition, key benefits, and competitive differentiation of our platform.
• Collaborate with product management, sales, and customer success teams to gather insights and customer feedback to inform messaging strategies.
• Craft compelling narratives and value propositions tailored to various buyer personas, industry verticals, and use cases.
• Ensure consistency in messaging across all marketing channels, including website, marketing collateral, social media, and sales presentations.

To be successful in this role, you’ll need:

• Proven experience in product marketing or content marketing within the B2B SaaS industry.
• Strong written and verbal communication skills in English, with the ability to craft compelling messaging and storytelling.
• Demonstrated ability to collaborate effectively with cross-functional teams and drive results in a fast-paced, dynamic environment.
• To be a strategic thinker with a data-driven approach to decision-making and problem-solving.

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About your application and the interview process

Chord is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you’re unsure about your qualifications for this position, we still encourage you to apply. 

Our interview process for the role begins with an exploratory conversation with the Hiring Manager. After that, we’ll invite you to a Zoom session with a range of stakeholders from across our organization. We aim to get to know you and allow you to learn more about our team and product while being respectful of your time. 

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