Partner Marketing Manager AI Solutions Group

WE ARE VERITONE 

We are driven by the belief that Artificial Intelligence is mankind’s greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.

Veritone’s mission today is more important than ever. We’re here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world’s first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from “in” to “on” to “out of the loop” to help them accelerate workflows, save time and costs, and uncover new insights and opportunities. You can view us at: www.veritone.com 

We're looking for a high performing Sr Marketing Manager for our AI Solutions Group who will cover core verticals within Veritone & AWS including Media & Entertainment, Sports Marketing, Public Sector, Public Safety, Legal,and Financial Services. This role will also work closely with the aiWARE and Services teams and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI). S/he should be able to develop, plan, and execute strategic marketing initiatives that support both AI Solutions Group and AWS and Veritone’s AWS partnership to grow and maximize those relationships.

Veritone and its partnership with AWS offers customers hundreds of AI engines with capabilities including: transcription, translation, object recognition, OCR, face recognition, text sentiment, geolocation, visual moderation, audio fingerprinting, scene detection, speaker separation, orchestration, text to speech and more.

POSITION SUMMARY 

As the AI Solutions Group Sr Marketing Manager,  you will be responsible for executing integrated marketing activities with AWS and joint AWS partners, Professional Services, and Alliances and Channel Partners.  You will have a set of focus partners that aligns with and augments global marketing focus, program management, and driving revenue through partnerships.  Role will also be responsible to keep Veritone’s corporate profile & competencies updated on top 15 AWS partner websites or microsites and collaborate with the events manager on partner events and deliverables.

Primary responsibilities of this role include regional partner marketing management and priority alignment with aiWARE and partner sales, demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. The AI Solutions Marketing Mgr will also manage the partner portal for collateral sharing, content syndication, MDF proposals & tracking, deal registration (if any) and building programs for ATS partnerships/integrations that drive pipeline and revenue.

This position will also work in partnership with teams across the company including product management, campaigns, demand, brand, and customer marketing.

WHAT YOU’LL DO 

• Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global partner campaigns to drive revenue through AWS Marketplace and partner programs
• Lead marketing strategy for AWS’ relationships including annual marketing account plans, marketing budget, joint GTM activities, and technical use cases to maximize marketing, sales and PR value to AWS.
• Own customer-facing communication approaches for aiWARE and serve as primary marketing point of contact with internal and external business partners, enabling strong, collaborative working relationships.
• Be the global marketing expert on AWS’s relationships focused on creating content and activities that educate customers on the services, benefits, and differentiation of the relationship.
• Owning and managing partner revenue/pipeline dashboards, reporting, and sharing trends monthly/quarterly.
• Content creation including writing of email campaigns, webinar themes/abstracts, communications to both partners and customers on program deliverables.
• Meet on a regular basis with top 10 partners to go over campaigns, programs, and results that drive revenue.
• Deliver on contractually agreed upon marketing initiatives, and explore additional avenues to activate the relationship.
• Planning and execution of aiWARE webinars (start to finish), blogs, co-branded presentations, metrics/reporting, and email campaigns highlighting the joint value proposition of each specific top partner.
• Awareness of budget tracking, MDF management, and how it plays into the overall partner marketing plan, including tracking ROI with an acute ability to drill down into performance data.

WHAT YOU'LL NEED 

• Minimum of 10+ years Campaign & Partner marketing management – rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI (this is NOT entry level).
• A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
• Experience using salesforce.com, Pardot or other email marketing tools, and partner portal or content syndication tools for campaign mapping and execution
• Lead management - tracking and reporting on marketing leads generated in a region, holding sales accountable for follow-up and pipeline reporting.
• The ability to track program performance within an agreed set of parameters to specific KPIs.
• The ability to develop regional buyer and customer insights to be shared internally with relevant teams.
• Customer marketing - including references, advocacy, and customer campaigns. Collaborating with the customer teams to gain insight into customer behaviors and matching activities to drive engagement.
• Event management, including the evaluation of potential events, execution, follow up, tracking and reporting.

OUR IDEAL CANDIDATE 

• Five years’ minimum experience in B2B Marketing (ideally enterprise software) with  partners – VAR/Resellers, ATS - Applicant Tracking Systems and System Integrators - AWS a plus
• Experience in marketing AI solutions/services 
• Proven track record with demand generation initiatives.
• Metrics-focused and detail-oriented with the ability to excel in a fast-paced environment.
• Highly motivated, self-starter who has the ability to get the job done.
• Strong interpersonal skills with a proven, demonstrated ability to influence others, work cross-functionally, and build and maintain successful relationships internally and externally.
• Excellent oral and written communication skills, including the ability to present and position marketing plans.
• Highly proficient in MS Office (Word, Excel, and PowerPoint); CRM tools such as Salesforce.com; and project management tools (Asana).
• A willingness to travel, as required for the role.

WHAT WE OFFER 

• A competitive compensation package
• Equity Grant(s) 
• Employe Stock Purchase Plan (ESPP)
• Remote first + Hybrid workplace
• VERI Communities (Affinity Groups) & Belonging
• Empowerment to build your career journey at Veritone
• Flexible (Paid) Time Off
• Benefits Program: medical, dental, vision, 401K matching, and more!
• Mental health awareness and support
• An opportunity to be a part of the next big thing in artificial intelligence!

OUR CULTURE

• Loves learning & continuous growth; stays current on marketing trends
• Can juggle multiple projects, priorities, and deadlines with a positive attitude
• Comfortable in a fast-paced, small company environment
• Collaborative and always contributing value
• Driven to win as a team
• Remote first workplace
• Check us out!

Veritone, Inc. is a leading artificial intelligence company that has developed an operating system for AI called aiWARE. aiWARE unlocks the power of AI-based cognitive computing to seamlessly and automatically process, transform and analyze unstructured public and private audio and video data for clients in the media, politics, legal and law enforcement industries. The open platform integrates an ecosystem of best-of-breed cognitive engines and powerful applications, which are orchestrated together to reveal valuable, multivariate insights. To learn more about Veritone, please visit Veritone.com.

 

DISCLOSURE

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

(Colorado & California Only*): Minimum annual salary of $130,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.

*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.

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