Description
Who Are We?
Postman is the world’s leading collaboration platform for API development. The Postman API Platform’s features simplify each step of the API lifecycle so that individuals and enterprises can create better APIs—faster. More than 30 million developers and 500,000 organizations worldwide use Postman today. Together, we are building the API-first world.
Our customers are doing more and more astounding things with the Postman product every day, and as a result, we are growing rapidly. We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.
The Opportunity
Postman is hiring a dynamic and creative leader who can design and execute integrated demand generation campaigns.
We are looking for a Senior Integrated Marketing Manager to join our growing enterprise demand generation team and lead our integrated marketing campaign efforts. You will be responsible for creating and executing comprehensive marketing campaigns that generate qualified leads for our sales team and drive revenue growth. You will also oversee the campaign creation, performance, optimization and distribution across multiple channels such as email, paid media, and social.
This is a remote role based on the West Coast, United States.
What You’ll Do
- Lead the ideation, planning and execution of integrated marketing campaign strategies that align with our business goals and target audience
- Serve as the program owner/lead and holding teams accountable for on-time deliverables
- Manage the end-to-end execution of demand generation campaigns across multiple channels, including email, paid media, content syndication, webinars, social media, ABM, and events
- Collaborate with the sales, product, and creative teams to create compelling and relevant campaign messaging and assets
- Track, measure, and analyze campaign performance and ROI using data and insights
- Optimize and refine campaigns based on best practices and feedback
- Manage the campaign budget and allocate resources effectively
- Develop and execute comprehensive demand generation strategies to drive continuous growth for lead and pipeline generation.
About You
- At least 8 years of experience in B2B digital marketing, preferably in a SaaS or technology company
- Proven track record of creating and executing successful integrated campaigns that deliver marketing qualified leads that convert to sales opportunities.
- Strong knowledge of marketing automation and attribution tools, CRM systems, and analytics platforms like Marketo, Salesforce and rampmetrics.
- Excellent communication, presentation, and project management skills
- Creative, strategic, and analytical thinker with a growth mindset
What Else?
This is a remote role based based on the West Coast, United States. and the reasonably estimated OTE for this role ranges from $130,000 - $180,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, potential spot awards, and a monthly lunch stipend. Salaries will vary outside of San Francisco and the U.S.
Our Values
At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can. And we want you to be part of it all.
Equal Opportunity
Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.
Postman will consider for employment qualified applicants with arrest and conviction records where directed under applicable law, such as pursuant to the San Francisco Fair Chance Ordinance.
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