Growth Director Website

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

Sword Health is seeking a dynamic and experienced Product and Marketing Director to drive our website strategy, planning and execution. In this key role, you'll be at the intersection of product development, marketing, and design, shaping our digital presence to effectively communicate our vision, value proposition and generate leads at scale. As both an hands-on and strategic leader, you'll work closely with a dedicated team to elevate our B2B and B2C website experiences. 

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What you'll be doing:

• Lead the strategy, development, and optimization of Sword Health's website, ensuring it effectively serves both B2B and B2C audiences;
• Develop and execute marketing strategies and tactics to increase website traffic, engagement, and conversion rates;
• Oversee the creation of “wow” content and design elements that reflect our brand identity and are able to inspire and inform our audiences;
• Analyze website performance metrics and user behavior to inform data-driven decisions and continuous improvements;
• Manage and inspire a dedicated team of developers, designers and content writers;
• Stay abreast of industry trends and best practices in digital marketing and product development to keep Sword Health at the forefront of AI digital health solutions.

What you need to have:

• Proven experience in product management and digital marketing, with a strong focus on website development and optimization;
• Demonstrated success in developing and executing B2B and B2C digital strategies at scale; 
• Extensive experience in lead generation and conversion rate optimization;
• Strong design sensibility and understanding of UX/UI principles, from the high level hierarchy of the website to the pixel details;
• Excellent analytical skills with the ability to query and then translate data into actionable insights;
• Exceptional communication and collaboration skills, able to work effectively with diverse stakeholders;
• A hands-on, "doer" mindset, with the ability to be deeply involved in both strategy and execution.

What we would love to see:

• Experience in building digital experiences at scale; 
• Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms;
• Knowledge of SEO/SEM best practices and experience in implementing successful campaigns;
• Showcase outcomes from website projects and marketing campaigns while still keeping design and experience at the center.

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*Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.

US - Sword Benefits & Perks:

• Comprehensive health, dental and vision insurance*

• Equity shares*

• Discretionary PTO plan*

• Parental leave*

• 401(k)

• Flexible working hours

• Remote-first company

• Paid company holidays

• Free digital therapist for you and your family

*Eligibility: Full-time employees regularly working 25+ hours per week

Portugal - Sword Benefits & Perks:

• Health, dental and vision insurance

• Meal allowance

• Equity shares

• Remote work allowance

• Flexible working hours

• Work from home

• Unlimited vacation

• Snacks and beverages

• English class

• Unlimited access to Coursera Learning Platform

*US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.*

SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

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