Associate Creator Marketing Manager

ABOUT THE POSITION 

As the Associate Creator Marketing Manager, you will play a key role in working with content creators across major online platforms (Twitch, YouTube, TikTok, etc.) to support global marketing and communication campaigns for Digital Extremes’ games, including Warframe and Soulframe. 

With a focus on the Americas, develop relationships with content creators, research and explore new and creative opportunities to work with them, and, where appropriate, partner with agencies and regional teams for global campaigns.

RESPONSIBILITIES 

• Develop strategic creator marketing plans, activations, media buys and partnerships through paid, earned and owned channels to create and execute effective programs across various platforms to improve reach, engagement and acquisition efforts of a new launch title
• Effectively collaborate with or manage Digital Extremes’ creator marketing agencies in supporting campaigns, taking full advantage of their capabilities across building streaming programs, creative content development, event planning, gifting, reporting and more.
• Collaborate with the Digital Extremes Community Management team to help support the Community Creator Program. Integrate with Digital Extremes Community and Marketing stakeholders to ensure alignment and synergy across all relevant initiatives, while partnering with the Development team to become a game expert that effectively communicates their vision
• Forecast outcomes, track performance, and report on established KPI’s and metrics to help inform consumer insights and how we can continue to improve campaign capabilities, effectiveness and efficiencies.
• Support the day-to-day project management and execution of creator marketing initiatives, track tasks, resources, and deadlines across various cross-functional groups primary related to paid social, video, promotions and livestreams on channels such as YouTube, Twitch, Twitter, TikTok and similar
• Explore ways to create new partnerships, innovative programs, leverage new channels and integrate new tools to improve performance of existing channels and to expand influencer marketing capabilities helping support multi-platform game releases including mobile
• Attend consumer shows and industry events as an active and contributing member of the greater global creator community to build and foster lasting relationships with creative partners across channels and nearly all markets
• Contribute responsibly as an accountable member of the Marketing group which includes forecasting marketing budgets, accurately tracking, and reporting on program costs
• Assist with central support tasks for Digital Extremes, while also maintaining project management tools such as JIRA,  Google Docs, Confluence, Basecamp

REQUIREMENTS 

• 3+ years of publishing experience in video games or entertainment industries.
• At least one year of direct experience working with content creators.
• 3+ years of experience working with creators within a live service games publishing environment - agency or studio.
• Detail-oriented, quality-focused and driven to consistently meet tight deadlines while still achieving objectives and progressing long-lead projects
• Embrace accountability and feel Individual responsibility for championing outcomes despite projects with shared ownership
• Strong understanding of marketing and communications principles
• Strong knowledge of the video game industry, content creators, and popular and emerging content creator platforms, including YouTube, Twitch, etc.
• Strong creative skills with experience developing unique and imaginative marketing programs
• Strong understanding of Creators and their communities, and how to best partner with them, across popular and emerging channels.
• Experience in planning and executing paid and organic Creator Marketing programs for AAA titles - live services games are a bonus!
• Ability to leverage analytics, insights and reporting to make more informed decisions
• Strong organizational and project management skills capable of working on numerous projects in a fast-paced deadline-driven environment
• Capable of effectively communicating, coordinating and building internal relationships through digital communication platforms and video conference, including the ability to maintain effective working partnerships with external studio partners in various remote locations
• Intermediate skill with MS Office and Google Suite
• Basic skill in searching, analyzing and organizing Influencer viewership and audience data through Tracking Tools (e.g. - Rainmaker, GameSight, GRIN, etc.)
• Basic skill in UTM creation and analysis through Tracking Tools (Google Analytics, GameSight, etc.)
• Avid gamer.  Warframe fan a plus! 

PREFERRED EXTRAS

• Experience working with or managing agencies in the planning and execution of short and long-term marketing campaigns
• Understanding of live-service marketing strategies to engage and retain players
• Basic skill in Photoshop / Rush / OBS
• Basic skill with JIRA, Trello, Basecamp and Asana

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