Description
About Backstage
Backstage matches creative projects with the best talent. We help staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing and more.
At our core is a strong belief in breaking down barriers and providing direct access to the best talent in the creative industry. We’re a team of customer centric, analytical and creative problem solvers with a passion for helping our customers make amazing projects together.
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We are looking for a hard-working, technically savvy, creative and analytical individual to join our team as a Social Media Manager. This role will manage an active online community centered on trust, professional development and relationship building. Our current team consists of 15 creative marketers specializing in growth, social, demand gen, email, design, and conversion rate optimization. We value innovation and experimentation in a supportive, democratic, open, and respectful environment.
In this position, you will leverage a deep understanding of our audience across all social channels, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, to grow our online community and establish brand awareness among new audiences. The role of the social media manager is to strategically ideate and execute timely, engaging, platform-specific, and high-quality content consistent with Backstage’s voice. You must be able to identify social trends and use data-driven insights to grow our channels with a strong grasp on cultural movements.
You will also lead all Backstage subsidiary brands on strategy and content ideation across all of their social channels, ensuring a healthy brand portfolio.
The Social Media Manager will report to Backstage’s CMO.
\n- Drive growth of qualified traffic and brand awareness from organic social postings across Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube for Backstage, Mandy, and StarNow
- Create platform, audience, and content strategy for all channels
- Manage Social Media Associate and facilitate their career development
- Own social asset production workflow across all channels
- Oversee the scheduling of high volume of daily content across social channels to drive engagement, clicks, and conversions
- Manage outside talent to conceptualize, build, and finalize engaging short-form video content production for distribution across Facebook, Instagram, YouTube, and TikTok
- Engage with Backstage community on social media and drive meaningful conversations around the Backstage brand
- Ad hoc consulting on social media strategy for our other brands, including Coverfly, FilmFreeway, Final Draft, and ShareGrid as needed
- Track KPIs across social media channels and roll into regular reports for marketing and content team
- Grow Backstage’s social footprint in new communities and audiences across multiple platforms
- Manage online reputation management activities across major social channels and online communities
- 3+ years of managing a global brand or organization’s social media platforms, or equivalent agency experience
- Expert understanding of social media platforms, particularly TikTok, LinkedIn, Instagram, Twitter, and Facebook
- Proven record of growth that has impacted your prior organization’s bottom line
- Proficiency in analyzing and identifying trends in social data utilizing programs such as Google Analytics, Facebook Insights, Twitter Insights, and Iconosquare
- Experience creating and executing both static and dynamic posts on content scheduling systems that yield high engagement across social channels
- A strong grasp on cultural movements and trends and how they impact social media; current on trends, apps, social platform updates, and devices—and always looking for new ways to grow
- Experience conceptualizing, iterating and testing new forms of content or posts to drive performance
- Outstanding writing/editing skills, with the ability to transform your writing style into the voice of the Backstage brand
- Management or supervisory experience
- A self-starter who is able to balance many tasks from multiple departments
- Company remote-first policy
- Health, vision, dental, and life insurance
- Membership to Burnalong as part of our commitment to mental health and wellness
- Employee Discount Program
- 11 paid holidays
- Generous PTO
- Equipment you need to do your job
- 401K Match
- Reimbursement for continuing education to support your professional development
- Great Place to Work Certification!
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About Backstage Holdings
Backstage Holdings' mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. Backstage provides solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution. Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, Sonicbids, and Voice123. Backstage Holdings is part of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.
Backstage Holdings is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.
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